Discursive Strategies of Motivational Speech: A Positive Discourse Analysis of Jay Shetty’s Video

Abstract

Motivational speech has emerged as a significant trend in social media, driven by the increasing demand for personal development content and the accessibility of digital platforms. With the rise of platforms such as YouTube, Instagram, and TikTok, motivational speakers now can reach global audiences instantaneously. This shift has transformed motivational speaking from a niche practice into a widespread cultural phenomenon. Now, this paper was positioned to analyze the presence of discursive strategies—linguistic and rhetorical techniques to convey meanings—within motivational speech videos. Positive discourse analysis was carried out to analyze a viral motivational video from Jay Shetty identifying prevalent discursive strategies. Particularly, Wodak and Meyer (2001) discursive strategies framework was employed to systematically examine the structure and function of the language used in the motivational speech. This framework is widely recognized in discourse analysis for its ability to unpack how language functions to convey power, ideology, and social influence, making it particularly relevant for studying motivational content. Findings indicated that Jay Shetty perspectivation/framing/discourse representation (39.7%), argumentation (20.7%), referential/nomination (15.5%), predication (13.8%), and intensification/mitigation (10.3%) in his viral video. He used linguistic and rhetorical techniques, like metaphors and analogies, to craft his messages in a way that resonates deeply with his audience, making them relatable and impactful. Through selected words, persuasive structures, and storytelling, he engages listeners emotionally and intellectually, guiding them toward self-reflection and personal growth. His use of rhetorical questions encourages introspection, prompting viewers to think critically about their own lives and decisions. By framing his narratives in ways that connect personal challenges to universal experiences, Shetty had a sense of shared understanding, making his audience feel seen and motivated to take action. Consequently, motivational speech on social media has evolved into a powerful tool for shaping public discourse, promoting mental health, develop resilience, and inspiring positive life changes across societies and culture.